#Mission Paani- Every drop counts


Yesterday the veteran actor Amitabh Bachchan launched the Mission Paani Initiative started by News 18. The state government of Maharashtra extended support to the campaign.

Water scarcity is a national calamity today. We need to use water economically and not waste it. Children are the future of tomorrow and we need to imbibe the culture of using water economically in them. Otherwise there would be no water for them in the future.
A recent report by Niti Aayog says 40% of India’s population will have no access to drinking water by 2030.

We should start Rain Water harvesting at the ground level. Manipur has become the first state to start Rain water harvesting.

Recently all of us witnessed how many hotels in Chennai had to be closed due to water scarcity. Chennai received drinking water in special train from other state. 3 rivers, 5 wetlands, 6 forests and 4 waterbodies have dried in Chennai despite having better water resources and rains than any other metro cities.

Let us take a look at some statistics:
– 70% of India’s water supply is contaminated.
– 75% of households in India do not have drinking water on their premises.
– 84% rural homes in India do not have access to piped water.

We can take actions to conserve water by using less water while bathing, in toilet while flushing and in wash basins.

Save water, every drop counts.

#MissionPaani#SaveWater#Everydropcounts# #ApexSoftwareHouse#DigitalMarketing#BulkSMS#Website#Software

#Article 370


The Government has taken a historical decision and revoked Article 370 and Article 35A. Kashmir and Ladakh will now be governed by the Centre.

Previously our Constitution was not for Jammu and Kashmir. Now there will be one Constitution from Kashmir to Kanyakumari. Jammu Kashmir had its own flag along with our National Flag. Now only one National Flag.

Now any person from the country can buy property or stay permanently in Jammu and Kashmir. This was not possible before because of Article 35A. People outside Kashmir could not do business or Job in Kashmir before.

Now any citizen of the Country csn vote in Kashmir or be a election candidate. Previously only permanent citizens of Jammu and Kashmir can vote.

If a women from Jammu and Kashmir marries outside the State, her right to property did not remain. Her children are not considered citizens of the State. Now this will change and her children will get citizenship rights.

Hindu families in Jammu were not having rights to education or Government job. They will nów get their rights.

Jammu and Kashmir is now a Union Territory like Delhi.

This is one of the boldest decision of the Government.



Contact: 9099531811

Email : apexsoftwarehouse1@gmail.com

Digital Marketing


Digital Marketing is the marketing of products or services using digital technologies mainly on the internet but also including mobile phones, display advertising and any other digital media.

Today every one is Online- hanging out in Social media, staying updated on news sites and blogs and searching online when they have a need. Digital Marketing puts you in those same channels, so your best prospects can see you, learn more about you and your products or services.

Apex Software House provides Digital Marketing services to its Customers at Competitive rates.It is based in Bhavnagar,Gujarat and provides Digital Marketing services to its clients throughout India.We provide Bulk SMS at economic rates throughout India.

Apex Software House does Digital Marketing of products/services at Three levels:

– It prepares Photos of your productsor services that you have to post on your Social media accounts for festivals/ important days throughout the year

– It manages your Social media accounts such as,Facebook, Instagram,Twitter and posts photos of your productsor services on these accounts.

– It does complete digital marketing of your productsor services and posts blog relating to your product on Social Media. It boosts up your ranking on Google, focus on inquiry generation and increase conversion ratio from inquiry.It also manages official youtube channel, official blog of the company, Pinterest account, Google plus Account of the Company. It manages review on Google. It manages SMS and whatsapp management.


Email : apexsoftwarehouse1@gmail.com

Contact No : 9099531811  


Importance of SMS in Marketing

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Text Messaging/ SMS is an effective mechanism to communicate with Consumers.

Today Mobile Phones are handy to everyone and in that case, SMS are an effective means of Marketing.SMS have a high chance of reading as they are short and your audience gets the message.SMS messaging doesn’t require a smartphone.

There are two types of SMS: Transactional and Promotional.
When you shop a product and receive an SMS of Thanks, it is Transactional SMS. When you receive SMS regarding any product or brand information or Sale, it is Promotional SMS. When you buy bulk SMS from your vendor, you have to register your name as you will get a 6 digit sender ID that will be seen in the SMS your customers will receive.

Apex Software House provides bulk SMS to its Customers at the lowest rates throughout India. When you buy SMS from us, you get 24 hours SMS service. You can send Message on DND numbers.You will get separate control panel to manage SMS service.


Email: apexsoftwarehouse1@gmail.com


Father’s Day


Father’s Day is observed on the third Sunday of June every year. When a Child is born, a Mother is born biologically and a Father is born by Heart!

A Father is the Hero of every Child’s Life. His Actions are the road-map which his children- whether a girl or boy follows. Father works endlessly to provide a better life to his Family.

I have been blessed with a Father who is my Mentor, my Friend. He guides me on important decisions in my life and learns new things from me just like my Friend!We travel together, share our views on a movie or on Politics.We even argue and Voice our opinions.That is the beauty of ourRelationship.

On this Father’s Day I pray to God to take Care of Him and always keep him Healthy.


Email : apexsoftwarehouse1@gmail.com

Contact No : 9099531811

Surat Fire Tragedy


On 24th May 2019, a fire broke in Takshashila Complex in Surat, Gujarat. The fire started at the ground floor, forcing students to take cover at the roof. At leat 22 students were killed in the mishap due to suffocation or trying to fall off the windows to escape fire.

A coaching centre was being run in the complex and mostly teenagers died in the incident.

The fire was caused by short circuit. Lots of smoke accumulated on the top floor where students were located. There was no ventilation for the smoke to escape. There were AC compressors and tyres on top floir which caught fire rapidly. A whole top floor was constructed illegally in the building.There were no safety equipment installed in the building.

As alert citizens, we should consider such an incident seriously. We should check the building where our Children are studying for its safety. Whether it is their School or Coaching Centre. Not only that, we should also check the building we are living in or the buildings aroubd us which we feel are not properly equipped with fire safety. We should alert the concerned authorities regarding that. No amount of compensation will bring our Loved ones back!


Cricket World Cup


The ICC Cricket World Cup is the International Championship of One Day International Cricket.It is organised by the International Cricket Council- ICC every four years, with preliminary qualification rounds leading up to a final tournament.

Cricket fans all over the world will be glued to the Television for the coming days.

The current champions are Australia national cricket team.

Number of teams participating in the tournament are: 10.

Cricket World Cup is played since 1975.

The World Cup will be hosted by England and Wales, from 30 May to 14 July, 2019. The logo is Round- robin and Knockout.

The logo of Indian Cricket team for World cup is White T-shirt with BCCI logo.



World Sparrow Day – 20 March


Most of us have our fond memories of the sparrow in our childhood. We remember the sound of sparrow in the morning. Many of us must have seen its nest mostly on cupboards in our houses. But that familiar sound has become rare nowadays and hence the need to celebrate world sparrow day.

World Sparrow Day is celebrated since 2010. The decline of the sparrow population is an indicator of the continuous degradation the environment around us is facing. The increase in microwave pollution has adversely affected the population of sparrow. This has posed danger to the balance of ecosystem.

The sparrow is the ambassador of all birds. Its conservation will help save many other biodiversity. The theme of world sparrow day this year is I Love Sparrows.

#ApexSoftwareHouse#Software#Website#BulkSMS#DigitalMarketing#WorldSparro Day#20March#ILoveSparrows

International Women’s day


waInternational Women’s day is celebrated on the 8th March every year. It is a focal point in the movement for women’s rights. This year, the campaign theme is # Balance for Better. A balanced world is a better world. How can you help forge a more gender- balanced world? Celebrate women’s achievements. Raise awareness against bias. Take action for equality.

Here is a list of women who made us proud in 2018 by being true to their fearless and unapologetic nature:

Mithali Raj: Captain of the Indian Women’s Cricket team, became the cricketer with the most number of T20 runs

Priyanka Chopra: Singer, producer, UNICEF Ambassador and globally acclaimed actor, she featured in the Forbe’s list of the most powerful women for the second time.

Roshni Madar Malhotra: She is ranked 51st in Forbes list of most powerful women. She takes all strategic decisions for the USD 8.1 billion worth HCL enterprise.

Viji Penkottu: She is a 50 year old activist from Kozhikhode, is,known for her efforts to secure better worrking conditions for workers in unorganized sector. BBC gave her a spot in the list of Most influential abd inspiring women of 2018.

Hima Das: ” Dhing Express” Hima became an overnight sensation after winning the 400- metre final at the World U20 Championships.

Women in India have contributed to social change and awareness has been immense. On this Women’s Day, we salute to Women Power and give more power to Women.



Valentine’s Day


Valentine’s Day is celebrated on 14th February. It is the day to celebrate love. Before this day, different days like Chocolate Day, Hug Day etc. Are celebrated celebrated before a week. It is popular among youngsters. Many couples propose each other on this day to make their relationship special.

Why is this day so much popular nowadays? It is because love is the feeling that makes life worth living. Any amount of bank balance will not help you get true love. A feeling of being loved releases hormone from our brain that makes us feel good.

Not only between couples, love is also between a mother and child, with your neighbour or with your friend. Preparing a favourite dish of your loved ones is also an expression of love rather than giving gifts. Travelling together, chatting also brings one another closer.

Feelings can be shown by expressing them. So express your feelings. Not only on this Day, but throughout the year. Make your loved ones feel special.Happy Valentine’s Day!

ApexSoftwareHouse #Software #Website #MobileApplications # BulkSMS# Digital Marketing # HappyValentinesDay